Archive for September, 2013

The 7 Deadly Sins of Brainstorming

3rd September 2013 by Ed 2 Comments

Brainstorming is like a hammer everyone has seen one but few actually use it to it’s fullest potential. It is usually done on the fly and the results are interesting but nothing seems to change after a session. Why? Because one or more of the 7 deadly sins of brainstorming have been committed.