Copywriting

Posted by Ed - 18/02/09 at 06:02 am

A copywriter has to look at their product from the customer’s point of view.

What problem does this product solve?

How would a customer talk about the problem or express their needs for a solution?

What words would the customer use to search for their solution?

What benefits will the customer experience?

What language will the customer feel comfortable with?

And what features will justify the purchase.

Some copywriters make tons of money and the best even get a percentage of the sales just for understanding the other person’s point of view and translating it into words that sell.  Done right the customer is satisfied because their problem is solved.

edb

5 Responses to “Copywriting”

  1. Dan Waldron says:
    February 18th, 2009 at 7:16 am

    Great Blog post. I am going to bookmark and read more often. I love the Blog template

  2. Benji says:
    February 21st, 2009 at 9:24 pm

    Could someone provide a definition of copy writing for someone less familiar with the topic such as myself.

    Thank you 🙂

  3. Ed Borowiec says:
    March 3rd, 2009 at 11:55 pm

    This is a test. The enter lines are almost invisible.

  4. Ed says:
    March 12th, 2009 at 1:45 am

    The what is copywriting was a good question I had to go to two dictionaries to find it as one word. in the Random House Webster’s College dictionary, I first found Copywriter as was in the American Heritage Dictionary. so let’s start with copywriter= n. a writer of copy especially for advertisements or publicity releases.(1910-1915) Copywriting n. followed with no definition.

    From Wikipedia:
    http://en.wikipedia.org/wiki/Copywriting

    Copywriting is the use of words to promote a person, business, opinion or idea….(There is more but this is the what I was referring to one aspect)On websites, copywriting may also refer to content writing for the purpose of achieving higher rankings in search engines. This practice includes the strategic placement and repetition of keywords and keyword phrases on webpages. Known as “organic” search engine optimization (SEO), it is best done in a way that does not distract, bore or confuse the human reader. Achieving optimal results is something of an art.

    The other aspect I found under copy (written) In advertising, web marketing and similar fields, copy refers to the output of copywriters, who are employed to write material which encourages consumers to buy goods or services.

    I was thinking about the copywriter understanding the readers point of view. This exercise showed that there was also a machine point of view, the Search Engine.

    Thanks for asking.
    eb

  5. AndrewBoldman says:
    June 5th, 2009 at 12:04 am

    Hi, good post. I have been woondering about this issue,so thanks for posting. I’ll definitely be coming back to your site.

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